News + Thought — Skywire https://skywire.co.uk/news Latest news, insights and thought leadership from Skywire, a digital agency in London. en-gb Tue, 31 Mar 2026 00:00:00 GMT Telling the story of your brand heritage https://skywire.co.uk/news/telling-the-story-of-your-brand-heritage https://skywire.co.uk/news/telling-the-story-of-your-brand-heritage Tue, 31 Mar 2026 00:00:00 GMT Simon Hall Marketing + Growth How to Own Your Brand Heritage https://skywire.co.uk/news/how-to-own-your-brand-heritage https://skywire.co.uk/news/how-to-own-your-brand-heritage Thu, 19 Mar 2026 09:00:00 GMT Nick Lyford Marketing + Growth From Cart to Heart: Insights from Valentine's Day 2026 https://skywire.co.uk/news/from-heart-to-cart-valentines-day-insights https://skywire.co.uk/news/from-heart-to-cart-valentines-day-insights Wed, 18 Feb 2026 17:00:00 GMT Technology + Ecommerce Ecommerce Interior Design Trends | Skywire https://skywire.co.uk/news/interior-design-ecommerce-trends https://skywire.co.uk/news/interior-design-ecommerce-trends Tue, 17 Feb 2026 11:00:00 GMT Technology + Ecommerce Luxury Brand Growth Strategies | Skywire Market Insights https://skywire.co.uk/news/lectra-study-luxury-brands-new-strategies-growth https://skywire.co.uk/news/lectra-study-luxury-brands-new-strategies-growth Thu, 05 Feb 2026 08:00:00 GMT Simon Hall Marketing + Growth Luxury Growth Forecast 2026 | Fashion Insights | Skywire https://skywire.co.uk/news/luxury-sector-modest-growth-2026-financial-challenges https://skywire.co.uk/news/luxury-sector-modest-growth-2026-financial-challenges Mon, 02 Feb 2026 00:00:00 GMT Marketing + Growth Google brings its virtual AI-powered try on tool for shoppers https://skywire.co.uk/news/google-ai-powered-try-on-tool https://skywire.co.uk/news/google-ai-powered-try-on-tool Thu, 29 Jan 2026 09:00:00 GMT David Alexander Technology + Ecommerce Luxury Beauty Retail Activations | Skywire https://skywire.co.uk/news/fashion-retail-activations-beauty-thrives https://skywire.co.uk/news/fashion-retail-activations-beauty-thrives Tue, 27 Jan 2026 16:00:00 GMT Eva Hoff Creative + Design Recent Trends We Liked https://skywire.co.uk/news/trends-we-liked-january https://skywire.co.uk/news/trends-we-liked-january Tue, 27 Jan 2026 15:00:00 GMT Alex Judd Technology + Ecommerce OpenAI's Browser: Why Atlas Can't Hold Up The Web https://skywire.co.uk/news/openai-atlas-browser-cant-hold-up-the-web https://skywire.co.uk/news/openai-atlas-browser-cant-hold-up-the-web Wed, 21 Jan 2026 00:00:00 GMT David Alexander Technology + Ecommerce AI-Powered Ads: The Bespoke Edge in Luxury Marketing https://skywire.co.uk/news/ai-powered-ads-bespoke-edge-luxury https://skywire.co.uk/news/ai-powered-ads-bespoke-edge-luxury Tue, 20 Jan 2026 08:00:00 GMT Simon Hall Marketing + Growth Why Minimalism Remains the Gold Standard in Luxury Design https://skywire.co.uk/news/minimalism-luxury-design https://skywire.co.uk/news/minimalism-luxury-design Tue, 13 Jan 2026 09:00:00 GMT Tom Wittlin Creative + Design Why January Is the Best Time to Review Your Digital Strategy https://skywire.co.uk/news/january-review-digital-strategy https://skywire.co.uk/news/january-review-digital-strategy Mon, 05 Jan 2026 00:00:00 GMT Simon Hall Marketing + Growth Skywire's Predictions for 2026: AI, Creativity, Cyber & Credibility https://skywire.co.uk/news/skywire-predictions-for-2026 https://skywire.co.uk/news/skywire-predictions-for-2026 Mon, 29 Dec 2025 00:00:00 GMT Technology + Ecommerce Shopify Winter ’26: The RenAIssance of Ecommerce https://skywire.co.uk/news/shopify-winter-update-a-new-renaissance https://skywire.co.uk/news/shopify-winter-update-a-new-renaissance Thu, 18 Dec 2025 00:00:00 GMT Tom Scott-Malden Technology + Ecommerce Pantone’s Colour of the Year: Minimalism or Minimal Effort? https://skywire.co.uk/news/pantone-colour-of-the-year-minimalism https://skywire.co.uk/news/pantone-colour-of-the-year-minimalism Tue, 16 Dec 2025 00:00:00 GMT Tom Wittlin Creative + Design Black Friday: How Luxury Brands Are Winning the Week https://skywire.co.uk/news/black-friday-one-day-spike-trends https://skywire.co.uk/news/black-friday-one-day-spike-trends Tue, 09 Dec 2025 00:00:00 GMT Simon Hall Marketing + Growth BigCommerce partners with PayPal - but is it enough? https://skywire.co.uk/news/big-commerce-partners-paypal https://skywire.co.uk/news/big-commerce-partners-paypal Mon, 24 Nov 2025 00:00:00 GMT David Alexander Technology + Ecommerce Optimising for AI: How to Rank in the LLM Era https://skywire.co.uk/news/seo-for-llms https://skywire.co.uk/news/seo-for-llms Thu, 20 Nov 2025 00:00:00 GMT Simon Hall Marketing + Growth Vibe Coding, AI-Assisted Development & the End of the Middle https://skywire.co.uk/news/vibe-coding-ai-assisted-development https://skywire.co.uk/news/vibe-coding-ai-assisted-development Wed, 12 Nov 2025 12:00:00 GMT David Alexander Technology + Ecommerce