Cordings
Industries
Website
https://cordings.co.uk/
Design + Build
Skywire have worked with Cordings since 2011 - continuously designing, upgrading, developing and optimising their website to improve customer experience (UX) and conversion rate optimisation (CRO).
Skywire developed the website on Magento and continuously work to optimise the site for speed, and develop an even faster site in the eyes of Google for SEO related growth opportunities.
This has included CLS, TBT, LCP focused optimisations which have seen their speed scores lift substantially.
Skywire's experts also provided ongoing strategic advice, digital marketing, email campaigns, CRM programmes, and SEO optimisation.
As part of our extensive and storied partnership with Cordings, Skywire ensure that we are continuously delivering exponential revenue and growth, improved customer service and technical innovation.
Email Marketing
Skywire manages and optimises Cording’s email strategies and designs, adapting to new trends, and visual opportunities when they come to keep the active Cordings consumer engaged with the brand through all 12 months of the year.
Finding new CRM opportunities
With the world of third party data making it harder and harder to acquire new customers through digital channels. We set out to help Cordings raise the bar for a channel that continues to show fantastic opportunities for retail brands. Skywire helped Cordings launch and relaunch a number of automated flows through Klaviyo.
During the first 6 months revenue through automated flows increased 40% YoY across Welcome, Abandoned Cart, Abandoned Browse, Win-back Flows.
THE CORDINGS DETAIL
This section celebrates the rich history and distinctive design elements of Cordings' iconic core collection, which have helped shape British Country style.
Each piece is meticulously crafted, with a focus on its unique characteristics - emphasising exceptional attention to detail, comfort, functionality, and the superior craftsmanship that defines every garment.
A faster, cleaner path to purchase
Cordings is one of Britain's most beloved heritage retailers - but their checkout hadn't kept pace with how people shop today.
Designed for a different era, it was creating unnecessary friction at the most critical point in the journey.
We redesigned the checkout experience within their existing Magento platform - streamlining the flow, surfacing express payment options, and bringing the UX in line with modern expectations across desktop and mobile.
The result: a checkout that feels as considered as the brand itself and a conversion rate 8.9% up on the year prior.
